OSG Corporation launches Web Showroom to connect with manufacturers in a new exhibition style

TOYOKAWA―July 1, 2020―OSG Corporation today launched a new online exhibition website – the OSG Web Showroom. Many exhibitions have been canceled or postponed due to the spread of the coronavirus. Moreover, due to the postponement of the Tokyo Olympics, it has become a challenge to secure venues for exhibitions domestically. As sales and services must continue to accommodate new attitudes and behaviors in the era of COVID-19, the company has looked beyond tradition exhibitions and opted for a digital experience that is not tied to time or place.

Incorporation of various functions that emphasize customer communication

OSG considers an exhibition to be a place for communication with its customers. It is the core value of exhibiting at a trade show that the company interacts with customers who visit the booth, rather than unilaterally promoting products. The new OSG Web Showroom is no different. OSG has prepared a live chat feature (currently only available in Japanese) that allows its representatives to communicate with customers seamlessly. Visitors can discuss about tools and machining with ease just like they would physically at an exhibition booth. Live chat support is handled by OSG’s technical staff who are experts in the field. In addition to tool selection and calculation of cutting conditions, OSG also has a system in place to respond to a wide range of inquiries regarding machining methods and machine setup. With the addition of the chatbot feature, information such as product brochures and application videos can be easily and quickly accessed.

Although the global outbreak of COVID-19 presents a significant challenge for physical interaction, it is also driving organizations to reinvent and evolve through the use of digital technology. With the new OSG Web Showroom platform, OSG will strive to meet customer expectations with even greater creativity and innovation.

Access the OSG Web Showroom